Una sola pieza puede transformar tu look
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The same piece. Three completely different looks.
One of the most common questions we get at Ceferina is: how do I actually wear this? A ruana is not a coat, not a poncho, not a shawl — and that's exactly what makes it so versatile. In this video, a professional image consultant and fashion producer shows you three ways to style the same Argentine ruana and transform your look from casual to elegant without changing a single other thing.
Look 1 — The Classic Wrap
Head through the center slit, fabric falling evenly on both sides. This is the cleanest, most symmetrical way to wear a ruana — and the one that works best over tailored pieces like a structured shirt or blazer. The ORIGEN RUANA's natural ivory and mink tones make it effortless to layer over both neutrals and deeper colors.
Best for: Office, lunch, gallery openings.
Look 2 — The Open Drape
Worn open at the front, with one panel draped over the opposite shoulder. This creates a relaxed, editorial silhouette that works equally well with jeans or a midi skirt. The open drape is the most forgiving of the three — it moves beautifully and doesn't require any adjustment throughout the day.
Best for: Weekends, casual dinners, travel.
Look 3 — The Tucked Shoulder
Both front panels folded back over the shoulders, cape-style. This gives the ruana a more structured, fashion-forward profile — closer to a coat than a wrap. It's the look that surprises people the most when they try it, because the same piece they thought was "just a blanket" suddenly reads as intentional and polished.
Best for: Evening, events, colder weather.
Why this works — the fiber makes the difference
A ruana only moves this way when it's made from the right material. Synthetic blends bunch, stiffen, or lose their drape within an hour. The ORIGEN RUANA is made from 100% undyed Argentine wool, hand-woven on traditional looms — which means it has the weight to drape cleanly and the softness to wear directly against the skin. It gets better with every use.
One piece, your whole wardrobe
The most sustainable piece you can own is one you actually wear in multiple ways. The ORIGEN RUANA was designed with that in mind — natural tones that go with everything, a cut generous enough to layer over any silhouette, and a fiber that lasts decades rather than seasons.