The same garment. Three completely different looks.
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The same garment. Three completely different looks.
One of the most frequent questions we receive at Ceferina is: how do you actually wear this? A ruana is not a coat, it is not a poncho, it is not a shawl, and that is precisely what makes it so versatile. In this video, a professional image consultant and fashion producer shows you three ways to style the same Argentine ruana and transform your look from casual to elegant without changing anything else at all.
Look 1 — The classic wrap
Passed through the center opening, with the fabric falling evenly on both sides. This is the cleanest and most symmetrical way to wear a ruana, and the one that works best over tailored garments like a structured shirt or a blazer. The natural ivory and mink tones of the ORIGEN RUANA make it very easy to combine with both neutral colors and more intense shades.
Ideal for: Office, lunches, gallery openings.
Look 2 — The open drape
Worn open at the front, with one panel draped over the opposite shoulder. This creates a relaxed and editorial silhouette that works just as well with jeans or a midi skirt. The open drape is the most comfortable of the three: it has a beautiful movement and requires no adjustments throughout the day.
Ideal for: Weekends, casual dinners, travel.
Look 3 — Tucked shoulders
Both front panels folded back over the shoulders, cape-style. This gives the ruana a more structured and fashionable profile, more like a coat than a shawl. It is the look that surprises people most when they try it, because the same garment they thought was "just a blanket" is suddenly perceived as something intentional and polished.
Ideal for: Night, events, cold weather.
Why it works: the fiber makes the difference
A ruana only moves this way when it is made with the right material. Synthetic blends bunch up, stiffen, or lose their drape in less than an hour. The ORIGEN RUANA is made from 100% undyed Argentine wool, hand-woven on traditional looms, which means it has the necessary weight to drape cleanly and the softness to be worn directly against the skin. It gets better with every use.
One piece, your whole wardrobe
The most sustainable garment you can own is one that you actually wear in multiple ways. The ORIGEN RUANA was designed with that in mind: natural tones that go with everything, a cut generous enough to wear over any silhouette, and a fiber that lasts for decades instead of seasons.